Small Business Internet Marketing

Search engine optimization continues to be something I enjoy. While the big G is on top I find myself trying to get the inside scoop on the future of google by reading employee blogs. I plan on adding to the following list regularly.

1. Matt Cutts - Engineer
2. Nelson Minar - Engineer, his blog is available here
3. Tan Chade-Meng - Engineer
4. Wesley Chan - Product Manager/Staff Photographer
5. added 12/29/2005 Adam Bosworth
6. added 12/29/2005 Ben Goodger - Engineer, Firefox
7. added 1/3/2006 Bob Lee
8. added 1/3/2006 Cédric Beust
9. added 1/3/2006 Bret Taylor
10. added 5/18/2006 Chris Wetherell

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I posted on MyDataBook recently so I felt I should inform anyone considering an install that MDB2 has been released. You can check out the demo here (change log is also available). It’s a very useful tool if you like to manage your life online. However, I must warn you that it has no Outlook integration.

Some of the new features include recurring reminders and events, customizable fields, and a much improved interface. If you have any more questions about the script or need help installing it let me know.

Check out a screenshot.

Updated 1/3/2005 - It would appear I need to do some explaining. I’ve received a few emails regarding MyDataBook. The script isn’t built for the business world in my opinion. This is what I use for personal use. For business I use SugarCRM to manage clients. You should check it out.

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Throughout my life I have enjoyed mocking those who have a tv series they just can’t miss. You know the type. In their minds everything can be related to “the show” and they plan their schedule around it.

Sadly, the mocker has become the mockee (lol…I grew up in the south so please forgive my spelling).

Lost has become the show for me. Is the story line way over the top, bordering ludicrous? Of course, but for some strange reason I enjoy it. I guess it goes back to Lord of the Flies which was one of my favorite books growing up. I’ve even reached the point of dreaming about the show.

I’ll try my best not to post about individual episodes. I just had to get that off my chest. Any other Lost fans out there?

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Great news for those of you following my attempts to surpass Alex McArthur the actor in SERPs (search engine result pages). About 2 months ago this domain was floating around the 10th page for search results on “Alex McArthur”. At the time AlexMcArthur.com consisted of one static page with very limited content. I’ve since turned this site into a blog with SEO friendly pages and it quickly jumped to number 2 on most search engines. Also, I took some time to submit to numerous directories and acquire a handful of linkbacks. It will be interesting to see what this sites PR (page rank) is after the next update. I expect a small jump to 2, maybe 3 if I’m lucky.

As far as the Alex McArthur (me) vs Alex McArthur (actor) challenge goes it appears a long road lays ahead. I’m sure there will be ups and downs along the way, but hopefully before I die he will feel the pain of being #2. The actor’s fan site has numerous linkbacks that will take me some time to outdo. Why do people have to be so obsessed with movie actors? Quit linking to the schmuk! Desperado wasn’t that good!

This site is optimized fairly well. I’m sure I could do some tweaking and include a few more keywords, but my first priority is to get as many linkbacks as possible. Too bad I have a job and a family or I could spend all day getting links. This site isn’t very high on my to-do list so be patient. However, it will be interesting to see what happens over time.

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I’ve made significant progress with Utahn.com the past few days. Most of the functionality is in place. So…now it’s time to work on the content structure. Most of my contract web projects are portfolio or small business sites so I lack experience organizing larger amounts of content. I’ve done some google searchs for content organization but can’t seem to find any useful advice. I guess I’ll just have to sit down and start organizing a hierarchy in excel and go from there. I’ll post any useful links I come across on the topic later.

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