Archive for the ‘Internet’ Category

I’m heading out to LA tonight for ILM 2007.  OrangeSoda will have a booth, so if you’re one of the many who emails me about our orange cruiser giveaways here’s your next chance ;-).  Also, if you’re interested in our small business internet marketing services please track me down.  Maybe this time I’ll actually get around to posting some conference notes about local search.

I found this kinda funny. I don’t support one over the other, but if you’ve ever read some of the comments on a social media site you know where I’m coming from.

No significant updates…just wasting some time while waiting for my ride.

Just my opinion, but the San Jose Convention Center could use a face lift. Maybe the 80’s have made a comeback and I missed it. If the building had a gift shop I’m pretty sure MJ would shop there.

Looking forward to tomorrow’s sessions and making my way over to the Googleplex.

I found my way to San Jose this morning to attend Search Engine Strategies. My flight departed early so I had to get up at 4:30am…so yeah, I’m kind of in a bad mood.

So far I’ve only attended one session. It was regarding Universal/Blended Search.
Moderator:

• Chris Sherman, Co-Chair, SES San Jose

Speakers:
• Greg Jarboe, President and Co-Founder, SEO-PR
• Sherwood Stranieri, Search Marketing Director, Catalyst online
• Bill Slawski, Director of Search Marketing, Commerce360

Q&A Speakers:

• Erik Collier, Director of Product Management, Ask.com
• David Bailey, Engineer, Google
• Tim Mayer, Vice President of Product Management, Yahoo! Search

Mostly, the various search engines discussed how they see the future of blended search evolving. Obviously the engines want to include more and more content (video, images, etc) to keep users in front of their ads.

Some stuff to look for:
• Google News currently only provides text and images. Video should be available soon.
• Google Universal search will begin to shuffle features in the SERPs. For example, (as of 8/20/2007) a search for “Alex McArthur” returns 3 pictures of the actor and 10 standard web results. If a video or blog post about Alex McArthur became popular in the future, then a Google Onebox result may be added to the first SERP page.
• Third party videos showing up in blended search results.

Erik Collier, from Ask.com, reported a 30% drop of searchers going to second page as a result of blended search. Also, a 15% drop on searchers performing more than 1 query. According to Erik this means that people are finding what they want quicker.
*2nd page just won’t cut it any more. ;-)

OrangeSoda is hiring. There are a variety of openings (in Orem, Utah and Las Vegas, Nevada) including web design, search engine optimization, account management, sales and .net dev. If you have any questions about the company or the positions feel free to shoot me an email. It really is a fun and challenging place to work.