Posts Tagged ‘analytics’

Demystified

Friday, November 25th, 2005

I picked up Web Analytics Demystified by Eric Peterson the other day. This book came highly recommended and although I have not yet completed it, I strongly advise it to anyone interested in the field. I believe web analytics is a field that is mistakenly overlooked by small and mid-sized companies. Many businesses pay big bucks for search engine marketing. However, they have no plan once a visitor has entered the site. MidScape has recenly added web analytics services and can improve your ROI success.

*More to come on web analytics as I come across topics of interest.

Google Analytics

Friday, November 18th, 2005

For those of you who haven’t already heard Google released a new FREE online analytics application this past week. I setup 2 of my domains the day it was released and waited…and waited. Upon login I read “Awaiting Data” for the past two days. Last night I sent a support email to find out if I had done something wrong and received the following:

Hello,

Thank you for your email. I understand that you aren’t seeing data in your reports, even though your tracking code has been set up for over six hours. We apologize for any inconvenience. We have collected your data since you installed the tracking code on your site, and are continuing to collect this data throughout the day.

We are currently in the process of creating reports from your data. You should be able to see your reports populated with data later today. Please note that this reporting delay is associated with unexpected demand for Google Analytics. Under normal circumstances, the data in your reports will be at most six hours old.

For additional questions, please visit the Analytics Help Center at http://www.google.com/support/analytics. If you’re unable to find an answer to your question on our site, please feel free to reply to this email.

Sincerely,

Bo
Analytics Support

As confirmed in this response my data started collecting today. Let me just say Google Analytics is impressive. Yes, I know many people fear google because they collect so much information through your email (gmail), searches, and ads (adsense & adwords). You may as well let them view all of your website analysis. Personally, I’m not afraid of them tracking my data and the new tool is really impressive. Obviously the sophisticated features available from SiteCatalyst aren’t all available, but I’ll choose free over $XX,XXX.

Google Analytics Screenshot