Posts Tagged ‘Internet’

I found this kinda funny. I don’t support one over the other, but if you’ve ever read some of the comments on a social media site you know where I’m coming from.

I found my way to San Jose this morning to attend Search Engine Strategies. My flight departed early so I had to get up at 4:30am…so yeah, I’m kind of in a bad mood.

So far I’ve only attended one session. It was regarding Universal/Blended Search.
Moderator:

• Chris Sherman, Co-Chair, SES San Jose

Speakers:
• Greg Jarboe, President and Co-Founder, SEO-PR
• Sherwood Stranieri, Search Marketing Director, Catalyst online
• Bill Slawski, Director of Search Marketing, Commerce360

Q&A Speakers:

• Erik Collier, Director of Product Management, Ask.com
• David Bailey, Engineer, Google
• Tim Mayer, Vice President of Product Management, Yahoo! Search

Mostly, the various search engines discussed how they see the future of blended search evolving. Obviously the engines want to include more and more content (video, images, etc) to keep users in front of their ads.

Some stuff to look for:
• Google News currently only provides text and images. Video should be available soon.
• Google Universal search will begin to shuffle features in the SERPs. For example, (as of 8/20/2007) a search for “Alex McArthur” returns 3 pictures of the actor and 10 standard web results. If a video or blog post about Alex McArthur became popular in the future, then a Google Onebox result may be added to the first SERP page.
• Third party videos showing up in blended search results.

Erik Collier, from Ask.com, reported a 30% drop of searchers going to second page as a result of blended search. Also, a 15% drop on searchers performing more than 1 query. According to Erik this means that people are finding what they want quicker.
*2nd page just won’t cut it any more. ;-)

Thursday, May 10, 2007 at 1 p.m. OrangeSoda is having an official ribbon cutting ceremony for the office with the Orem City Mayor and other government officials and local business leaders. Following the ribbon cutting is an open-house for clients and colleagues from 1 p.m. to 4 p.m.

Please invite your families to come between 4 p.m. and 5 p.m. for pizza, dessert, and lots of orange soda!

Check out DigitalIQ magazine to learn a little more about what we’re doing.

Google 49.93%
Yahoo! Web Sites 12.21%
Google U.K. 9.50%
MSN 6.89%
Google AdSense for Content 3.31%
Google Canada 3.28%
AOL 1.47%
Ask 1.17%
Google Germany 1.02%
Yahoo! Web Sites U.K. 0.95%
MSN U.K. 0.91%
AOL U.K. 0.71%
Google Italy 0.62%
Google India 0.60%
Dogpile 0.57%
Google France 0.52%
Google Spain 0.49%
Google Netherlands 0.39%
Google Sweden 0.33%
Google Venezuela 0.32%
Google Ireland 0.29%
Google New Zealand 0.25%
AltaVista 0.24%
Google Belgium 0.23%
MSN Australia 0.21%
Froogle 0.20%
Google Poland 0.20%
Yahoo! Web Sites Canada 0.19%
Google South Africa 0.17%
Google Japan 0.15%
Microsoft Live Search 0.15%
Search.com 0.14%
Google Switzerland 0.13%
Yahoo! Categories 0.13%
Excite 0.12%
ThomasNet 0.11%
Yahoo! Web Sites Australia 0.10%
Google Austria 0.10%
Google Finland 0.09%
Overture 0.09%
Google Norway 0.09%
Google Israel 0.08%
Netscape 0.07%
Google Portugal 0.06%
Google Romania 0.06%
Yahoo! Web Sites Mexico 0.06%
MetaCrawler 0.06%
Yahoo! Web Sites Singapore 0.05%
Mamma 0.05%
Yahoo! Web Sites France 0.04%
Open Directory Categories (dmoz.org) 0.04%
Lycos 0.04%
MSN Spain 0.04%
All the Web 0.04%
Google Indonesia 0.04%
MSN Sweden 0.03%
Google Russia 0.03%
MSN New Zealand 0.03%
HotBot 0.03%
Ask U.K. 0.02%
TOnline (Germany) 0.02%
Google Bulgaria 0.02%
Yahoo! Web Sites Italy 0.02%
Yahoo! Web Sites Germany 0.02%
Yahoo! Web Sites Spain 0.02%
Google Lithuania 0.02%
Go Network (Infoseek) 0.02%
Viola (France) 0.02%
Yahoo! Web Sites Argentina 0.02%
MSN France 0.02%
MSN South Africa 0.02%
Yahoo! Web Sites Spanish 0.02%
AltaVista U.K. 0.02%
MSN Germany 0.01%
AltaVista Sweden 0.01%
Google Kenya 0.01%
AOL Canada 0.01%
Looksmart 0.01%
MSN Netherlands 0.01%
MSN Norway 0.01%
Goo (Japan) 0.01%
AOL France 0.01%
MSN Singapore 0.01%
MSN Denmark 0.01%
MSN Brazil 0.01%
Yahoo! Web Sites Brazil 0.01%
Yahoo! Web Sites India 0.01%
Yahoo! Categories U.K. 0.01%
Yahoo! Web Sites Japan 0.01%
FreeNet (Germany) 0.01%
MSN Belgium / Dutch 0.01%
Yahoo! Categories Canada 0.01%
Excite U.K. 0.01%
Yandex (Russia) 0.01%
AltaVista Italy 0.01%
Google China 0.01%

The person in this position will be responsible for implementing and managing Organic Search campaigns. This person will be responsible for researching keywords that are appropriate to the market, determining the best optimization techniques, and incorporating these techniques into the clients’ websites.
Will work closely with clients to achieve desired results. The SEO Guru will be responsible for providing ongoing management of all subscribers including reporting to the client on results of their campaign, SEO recommendations and delivery of assigned program deliverables.

Required skills:
Ability to work independently, to organize and prioritize multiple project responsibilities, and to produce quality work under deadline pressure.
Knowledge and demonstrated application of industry standards.
Experience and understanding of link building.
Strong understanding of website development techniques, SEO tools and site analytics principles.
Able to remain up-to-date with competition and industry trends through trade publications, blogs, etc to assess the potential impact of industry events on the clients’ websites.
Excellent oral and written communication skills.

Orange Soda was founded by a group of Pay Per Click industry pioneers in the late 90’s. We have managed tens of thousands of campaigns of all sizes, and in all industries. This is a full-time position in Orem, Utah.

Please contact me if you are interested.