Posts Tagged ‘marketing’

Yesterday I attended my first Corporate Alliance function. I honestly wasn’t sure what to expect as I have never attended a “business social” of this sort. I was pleasantly surprised at the opportunity to meet with various other business professionals and find potential relationships. I hope to be able to go frequently as I was able to meet numerous companies that were very interested in our small business internet marketing services.

Many of us, including myself, have our collection of blogs that we read each day. I nearly feel sick if I don’t know what’s going on with my favorite “reads” each day. If you are reading this chances are you know that feeling all too well. As always, rapid growth invites innovation. Savvy entreprenuers continue to find ways to monetize this buzz industry. The folks at ReviewMe were the latest to catch my eye.

ReviewMe offers solutions for publishers to make an income off their creative blog posts and advertisers to find a new marketing source. New businesses attempting to build an online awareness of their products will find this especially useful. One other perk that comes to mind involves the continued decrease of ad click throughs. Web users are becoming more and more familiar with the look and feel of contextual advertising and avoiding it. ReviewMe helps advertisers place content contributed by unique publishers in the main body of websites.

Although the list of new, hip contextual advertisers is extensive, I imagine we will see ReviewMe around for some time. I’ve tried these guys out and only have good things to say about them and gladly give my endorement.

*Sponsored Post

For those of you into SEO you are all to familiar with the various perspectives on the subject. I’ve decided to start building a trusted list of SEO resources and would appreciate other takes.

• seomoz - This site is my personal favorite. These guys take a refreshing approach to the industry.
• Cre8asiteForums - A longtime favorite among many SEOs.
• SearchEngineWatch
• added 4/20/2006 - Matt Cutts - Whether planned or not, Matt has become an authority in the search industry. He was one of the first google employees and has a knack for “leaking” information on updates.

Each comment will be reviewed and potentially added to the list.

I enjoy reading many local Utah business blogs. Here’s a list of the ones I’d recommend. Feel free to add yours in the comments and I’ll add it to the list when I find the time.

Paul Allen’s Blog - Actually, I’ve been reading this one for some time. Paul has a history of success and continues to start new ventures.
Cameron Moll - Marketing guru
Phil Windley - Former CIO of Utah
added 12/8/2005 UtahTechJobs.com - Utah tech recruiter blog.
added 12/20/2005 Jona’s Blog - Yeah, work from home John Jonas…that’s me.
added 12/23/2005 Smooth Harold - “Swing for the fences”
added 1/5/2006 Jimmy Zimmerman - Tech & biz blog
added 4/6/2006 Jeff Jordan - COO of FundingUniverse.com
added 4/6/2006 Jordan Gunderson - member of the Provo Labs team
added 4/6/2006 Ryan Money - Money talks
added 2/19/2007 Janet with Affiliate Flash
added 2/19/2007 Michael Eagar
added 2/19/2007 Joshua Steimle from MWI. Josh has another great blog on SEO called The Organic SEO

*If any of the above come across this site I’d be happy to allow a link to AlexMcArthur.com on your site. Really. Please!

I picked up Web Analytics Demystified by Eric Peterson the other day. This book came highly recommended and although I have not yet completed it, I strongly advise it to anyone interested in the field. I believe web analytics is a field that is mistakenly overlooked by small and mid-sized companies. Many businesses pay big bucks for search engine marketing. However, they have no plan once a visitor has entered the site. MidScape has recenly added web analytics services and can improve your ROI success.

*More to come on web analytics as I come across topics of interest.