Small Business Internet Marketing Blog

Alex McArthur.com

March 14th, 2007 at 10:01 am

SEO Specialist/Guru Opening

The person in this position will be responsible for implementing and managing Organic Search campaigns. This person will be responsible for researching keywords that are appropriate to the market, determining the best optimization techniques, and incorporating these techniques into the clients’ websites.
Will work closely with clients to achieve desired results. The SEO Guru will be responsible for providing ongoing management of all subscribers including reporting to the client on results of their campaign, SEO recommendations and delivery of assigned program deliverables.

Required skills:
Ability to work independently, to organize and prioritize multiple project responsibilities, and to produce quality work under deadline pressure.
Knowledge and demonstrated application of industry standards.
Experience and understanding of link building.
Strong understanding of website development techniques, SEO tools and site analytics principles.
Able to remain up-to-date with competition and industry trends through trade publications, blogs, etc to assess the potential impact of industry events on the clients’ websites.
Excellent oral and written communication skills.

Orange Soda was founded by a group of Pay Per Click industry pioneers in the late 90’s. We have managed tens of thousands of campaigns of all sizes, and in all industries. This is a full-time position in Orem, Utah.

Please contact me if you are interested.

January 26th, 2007 at 4:22 pm

Not so Daily Searchcast

I’m a fan of the Daily Searchcast with Danny Sullivan, but I have a gripe. IT’S NOT DAILY!

Oh, and while I’m in the mood to complain please prohibit Bruce Clay from advertising more than once a year on the podcast. Their ads nearly explode my speakers.

January 8th, 2007 at 3:51 pm

How did you become an SEO?

Check out these 10 steps to becoming an SEO. Hilarious.

November 13th, 2006 at 5:00 pm

Review Me

Many of us, including myself, have our collection of blogs that we read each day. I nearly feel sick if I don’t know what’s going on with my favorite “reads” each day. If you are reading this chances are you know that feeling all too well. As always, rapid growth invites innovation. Savvy entreprenuers continue to find ways to monetize this buzz industry. The folks at ReviewMe were the latest to catch my eye.

ReviewMe offers solutions for publishers to make an income off their creative blog posts and advertisers to find a new marketing source. New businesses attempting to build an online awareness of their products will find this especially useful. One other perk that comes to mind involves the continued decrease of ad click throughs. Web users are becoming more and more familiar with the look and feel of contextual advertising and avoiding it. ReviewMe helps advertisers place content contributed by unique publishers in the main body of websites.

Although the list of new, hip contextual advertisers is extensive, I imagine we will see ReviewMe around for some time. I’ve tried these guys out and only have good things to say about them and gladly give my endorement.

*Sponsored Post

April 19th, 2006 at 5:49 pm

Trusted Search Engine Marketing Resources

For those of you into SEO you are all to familiar with the various perspectives on the subject. I’ve decided to start building a trusted list of SEO resources and would appreciate other takes.

  • seomoz - This site is my personal favorite. These guys take a refreshing approach to the industry.
  • Cre8asiteForums - A longtime favorite among many SEOs.
  • SearchEngineWatch
  • added 4/20/2006 - Matt Cutts - Whether planned or not, Matt has become an authority in the search industry. He was one of the first google employees and has a knack for “leaking” information on updates.

Each comment will be reviewed and potentially added to the list.

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